The Archies The Archies were a fictional American bubblegum pop band created for the animated TV series The Archie Show (1968–1970), based on Archie Comics. “Members” were voiced by session musicians: lead Ron Dante (vocals), with Archie (Dante), Jughead (Dante), Reggie (Jeff Barry), Betty (Toni Wine), and Veronica (Wine/others). Produced by Don Kirshner and Jeff Barry, they scored the 1969 No. 1 Billboard Hot 100 hit “Sugar, Sugar” (written by Barry and Andy Kim), a catchy, infectious track that sold over 6 million copies and became bubblegum’s signature song. Other singles: “Bang-Shang-a-Lang,” “Jingle Jangle,” and “Who’s Your Baby?” The project was a studio creation—no touring band—but spawned albums and merchandise. The Archies disbanded after the show’s run. As of 2026, no active musical group exists, but the brand thrives via Archie Comics reboots (e.g., new titles and collections announced for 2026 via Oni Press) and nostalgia. “Sugar, Sugar” endures on oldies radio and in media, symbolizing late-1960s teen pop innocence.